Contact: strategy@eclareon.com
Strategy Consulting
Renewable energy markets undergo fast and fundamental change over very short timeframes. The geographic focus shifts from one country to the next over periods that can be measured in months. Markets for renewable energy technologies can go from explosive growth to stagnation following a single government announcement. Consequently, both global and local players often face multiple critical decisions within a short timeframe. eclareon’s expertise in the area of renewable energy is based on 10 years worth of experience. We have seen the first tentative steps of this industry as well as strong growth and consolidation periods. During this time we developed a broad network of executives, experts, government representatives and industry associations. Based on this experience and backed by a strong network, eclareon is able to help clients to take the right decisions at the right time, approaching issues with rigorous and objective analysis, always from the perspective of an industry insider. Areas in which we can support clients are:
Market entry (new technologies or new geographies)
We help organizations to identify the most attractive geographic markets and technologies, and we help them identify the right time and mode of entry. Our approach normally includes a detailed analysis of the legal and economic framework; the competitive environment along the value chain, and the relative growth prospects. Based on these insights and a client’s specific requirements we develop an individual market entry strategy. To facilitate the implementation process of such a strategy we further support our clients in identifying local partners, assess potential acquisitions or organize a roadshow. References...
Business planning
Before setting up a new business unit or forming a joint venture, senior management, professional investors or potential partners normally require a detailed business plan to assess the potential of a new business venture. We help clients to prepare business plans for their new ventures based on a sound understanding of the business environment in the renewable energy and energy efficiency sector. References...
Commercial strategy
A carefully elaborated commercial positioning is key for a company’s prosperity and sustainable success. Especially in the dynamic renewable energy market environment it is easy to allocate too much focus on the daily business. In a market experiencing strong growth, companies are focusing on fulfilling demand and tend to neglect long-term strategic thinking. But since renewable energy markets are still dependent on support schemes and thus highly affected by government decisions, a weak value proposition could have considerable negative implications when a market suddenly stagnates. We help clients to define the most suitable commercial proposition for their company by executing competitor analysis, price benchmarking and brand awareness assessments among other analyses. References...
Corporate strategy: restructuring, diversification, divestments and others
A rapidly changing environment requires that organizations are flexible and quick in adapting to changes. Companies need to be prepared in case financial support schemes are introduced or cut in a certain country and the market quickly reacts with growth or stagnation. They need to be able to secure a first mover advantage or quickly abandon a market, which may entail creating new internal structures or altering the business model. eclareon helps clients to adapt their organization and strategy to this environment. References...
Contact: strategy@eclareon.com